CD: Drudi
A.D: Fernando Piraju 
Copy: Rodrigo Pedreira

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Awaited for decades, the Mustang Manual represents the resistance of an idea:
the pure essence of driving.
A car made for those who want to feel every gear shift, every corner,every acceleration.
So, to launch its limited edition in Brazil, we started with a provocation:
How do you upgrade a car that needs no upgrade?
The answer was behind the wheel. Instead of improving the Mustang,
we decided to elevate the person driving it.

The campaign began with four teaser films introducing the pillars
of professional driving. Then, the limited-edition owners took their
Mustangs to the track for an exclusive driving experience
led by professional instructors.