CD: Drudi
A.D: Fernando Piraju 
Copy: Rodrigo Pedreira

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Awaited for decades, the Mustang Manual represents the resistance of an idea:
the pure essence of driving.
A car made for those who want to feel every gear shift, every corner, every acceleration.
So, to launch its limited edition in Brazil, we started with a provocation:
How do you upgrade a car that needs no upgrade?
The answer was behind the wheel. Instead of improving the Mustang,
we decided to elevate the person driving it.

We launched the experience with four upgrades designed to elevate the Mustang owners’ experience, all revealed through a series of four teaser films.Three upgrades focused
on the way they drive, taking owners through an exclusive professional driving experience.

The fourth made each car truly one of a kind: every owner could name their Mustang,
giving it an identity of its own.Together, the four upgrades transformed the purchase
of an iconic car into an experience as exclusive as the Mustang itself.