VP: Vico Benevides
ACD: Marcelo Mariano and Rafael Freire
A.D: Fernando Piraju
Copywriter: Leandro Luiz
Everyday is a battle for the people working in the fields. This is why the Ford F-Series has made a comeback. To reinforce this idea we created a campaign with a film and an interactive ads, posts, OOH, display, that shows the Serie F trucks are the right truck for any kind of moment and brings in real-time messages according to the weather, time, and location of the user.