ACD: Vini Bandeira
A.D: Fernando Piraju
Copywriter: Rodrigo Pedreira
Studio: Sweet Films
Mobil Delvac, a partner of Brazilian truck drivers, understands that the heaviest cargo they carry on all trips is the longing for the family. So on Truckers' day, Mobil decided to help its partners to ease this cargo. It helped several families get closer to truckers in a simple way, changing Waze's voice to that of their families. Helping to reduce the loneliness of truckers on the roads. A simple action that started on their social networks and with a great PR encouraged many other families want to do the same.
So Mobil developed a tutorial to teach how they could make their recordings themselves.