VP: Adriano Abdalla
ACD: João Paulo

A.D: Fernando Piraju and Caio Fernandes
Copywriter: Ricardo Polinésio


We developed the first campaign
of Old Spice in Brazil with the concept 'Deodorant for Manly Man'. 
We developed a hot site for the campaign based in the Manly Man lands and there we showed through of games, videos, and other interactions the Old Spice world. That, we sent
a direct for the most popular actors in Brazil
to make PR at social media and developed some stunts in the digital web.

site
4
3
2
1

Direct and social PR

pack3
pack 4
pack1
pack2
rg_1
rg_2
rg_3
rg-4