ACD: Mozeli
A.D: Fernando Piraju 
Copywriter: Junior Carvalho

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Nutren Senior, Nestle’s vitamin supplement for 50, believes it’s time to change the way we see more experienced people. So, we have created a new ranking for them: the Forbes Over 50 list. The idea became a real Forbes' cover.

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Case study

Title:
The success depends on many factors. Age is definitely not one of them.

Title:
When you combine experience with willingness, you get this: success stories after 50.

Title:
what do you expect after 50? Well they don't wait.

Title:
The success depends on many factors. Age is definitely not one of them.

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The idea became a real Forbes' cover.