A.D: Fernando Piraju and Gabriel Pedro
Copywriter: Rodrigo Barbosa
Motion: Ricardo Melo
The project is a fun way to bring attention to a serius matter: the preservationof the environment and the fight against incresing deforestation.
Based on the concept: "those who likes shit are plants", a product was developed consisting of 8 seed cards that was fertilized with phrases of "shit", in allusion to the amount of free fertilizer expelled by the former president, which could be purchased through the crowdfunding platform Catarse. All proceeds were donated to NGOs.