The back of a Ford F Serie, a small truck specially designed for small local businesses and farmers. To reinforce this idea we created an interactive ad that shows the Serie F trucks are the right truck for any kind of moment and brings in real-time messages according to the weather, time, and location of the user.
VP: Vico Benevides
ACD: Marcelo Mariano and Rafael Freire
A.D: Fernando Piraju
Copywriter: Leandro Luiz