Concept, Art direction and Design
In 2018, the Mustang finally arrived in Brazil after building its legacy throughout the entire world, and Ford wanted to introduce potential buyers to our timeless roar.
We sent them on a sensorial and unforgettable first ride in a Mustang, on the passenger seat of the first pilot to have ever driven this legendary machine – American racing legend Dan Gurney – using 360-degree audio the experience inside a replica of his helmet.
The Sound Experience
If you want to try the Dan Gurney's sound experiencie too,
just put your headphone and enjoy it.