Role
Concept, Art direction and Design

Agency
GTB/JWT

Client
Ford

In 2018, the Mustang finally arrived in Brazil after building its legacy throughout the entire world, and Ford wanted to introduce potential
buyers to our timeless roar.

We sent them on a sensorial and unforgettable first ride in a Mustang,
on the passenger seat of the first pilot to have ever driven this legendary machine – American racing legend Dan Gurney – using 360-degree audio
experience inside a replica of his helmet.

mosaico-de-fotos-capacete
Capaete_ângulos
capacete cupula
assinatura
placa mustang brasil
fone
costura
player
musntag-plataforma
logo-plataforma
folheto mustang capacete ingles_imprimir11
folheto mustang capacete ingles_imprimir8
divulgação

The Sound Experience 

If you want to try the Dan Gurney's sound experiencie too,
just put your headphone and enjoy it.

Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" / Lucas Blanco 

Copywriter:
Hugo Cacique / André Savastano

ASound Design
Antifood



Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen