Role
Concept, Art direction and Design

Agency
GTB/JWT

Client
Ford

The Focus brings a whole new level of technology to its category.
So, to reach our target audience, we focused on the car's most impressive feature: the Active Park Assist. This system allows for completely hands-free parking. The idea was to create a customized hand care lotion and send it
to influential blogs and websites. 


The message was: "now that your hands are free, take good care of them." We were able to introduce the technology in the Focus in a very unexpected way, generating spontaneous media and an increase in test-drives.​

prancha final
fotos

Credits:


VP:
Vico Benevides

CD:
Marcelo Mariano / Rafael Freire

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Leandro Luiz

Studio
Pict Studio



Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen