Concept, Art direction and Design
We developed the first campaign of Old Spice in Brazil with the concept 'Deodorant for Manly Man'.
We developed a hot site for the campaign based in the Manly Man lands and there we showed through of games, videos, and other interactions the Old Spice world.
That, we sent a direct for the most popular actors in Brazil to make PR at social media and developed some stunts in the digital web.
Direct and social PR