Role
Concept, Art direction and Design

Agency
Wunderman

Client
Old Spice

We developed the first campaign of Old Spice in Brazil with the concept 'Deodorant for Manly Man'. 

We developed a hot site for the campaign based in the Manly Man lands and there we showed through of games, videos, and other interactions the Old Spice world.

That, we sent a direct for the most popular actors in Brazil to make PR at social media and developed some stunts in the digital web.

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Direct and social PR

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Credits:


VP:
Paulo Sanna

CD:
Adriano Abdalla / João Paulo Martins

Art Director:
Fernando Vieira "Piraju" / Caio Favero

Copywriter:
Ricardo Polinesio

Illustrator:
Pict Studio

Studio
Pict Sutudio



Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen