Role
Concept, Art Direction, and Design

Agency
JWT/GTB

Client
Ford

Every year, during the festive season, Ford releases gift kits for his customers.
But they never package these gifts. Indeed they just put the kits in paper bags or papercraft boxes.
In 2018 they asked to developed a modern key visual for the packs of kits.

 

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Credits:

Art Director:
Fernando Vieira "Piraju" 


 



Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen