Role
Concept, Art direction and Design

Agency
GTB/JWT

Client
Ford

A campaign that show our imagination can go far with few reasons,
like a strange sound during the night our a strange ring call.

And with this we can show that Ford Ka is the same with few gas
we can go far too. The more economical car of category.

We used the tales format to bring this stories in print and radio medias.

poster_mockup_MD
2
3
1
4
telefone
porta

Radio spot

Credits:


VP:
Vico Benevides

CD:
 Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique



Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen