Role
Concept, Art direction and Design

Agency
GTB/JWT

Client
Ford

We search on social networks for real challenges of Ford Ranger's costumers and offer for them a recognition award. We make real buckles and create for each of them a unique personalization, telling their stories. These honors have turned digital content to power the voice of brand fans on social networks.

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Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen

Photographer
Regis Fernandez




Credits:


VP:
Vico Benevides

CD:
Daniel Leitão / Rodrigo Strosenberg

Art Director:
Fernando Vieira "Piraju" 

Copywriter:
Hugo Cacique

Illustrator:
Caio Stolf / Luizão

Studio
Delicatesen